Tuesday, July 6, 2010

Digital Marketing = Social Networking ?

In today's "WEB PACED" world the number of websites is growing by each second.From start-up businesses to established ones all are seeking the digital route to success .Previously it was Google alone on which depended the fortunes of the websites , but now a so called revolution of "Social Networking" has taken the web community by storm .Evey body wants to integrate there websites with social networking websites like twitter, facebook .And it has yielded results too.Not only does the integration of this social networking website helps to get your website reach a broader audience but it also helps a websites ranking considerably on Google, as the social media websites themselves are highly seo optimized.The concept of social networking has changed quite a lot. At the beginning it came as a tool through which you could communicate with your friends, families, make new friends , date people but now this websites are turned more into a marketing tool.Companies have replaced individuals in this websites are promoting there respective business . In today's world

digital marketing

is the backbone of a SME'S existence and success . Social networking websites are helping them to achieve there desired popularity considerably.But this doesn't mean that only by registering your business in a social networking website will start producing results for you.To successfully utilize this tool one has got to follow the main principle behind the social networking website that is to "connect" and "Socialize" which though are the old principles but being the main base of this websites one has to follow this rules to achieve success .

So question that arrives now " has Social Networking Websites been changed to Business Networking Websites " Well the answer is a big NO .Although it has grown in demand but still the company's//business's are doing what individuals do that is "Socializing" and in doing so they are perhaps helping there business grow.So ultimately its not the tool that has changed its only the humongous success of this social networking websites that have resulted it to be used a a marketing tool.

But still One has to admit the fact that in today's world Yes

"Digital Marketing = Social Networking"






By TwitterIcon.com

Sunday, May 2, 2010

Some Fond Memories

It has been almost a year since i have passed out of college , but still somehow i haven't been able to detach myself completely from the hostel life, those glorious 4 years(during which i lost 22 kilos, huh quite a bit by unintended dieting and consuming ****) .Life has been quite smooth for me after college and somehow i have managed to prosper (in professional life) without any hiccups considering te fact that i kept myself detached from studies for the most part(3/4th) of my college life or should i say hostel life( my attendance was probably 95% in hostel as compared to a overall college attendance of 10% at most in 4 yrs).In those 4 years i was so busy in extracurricular activities(defined by myself) that i couldn't get the time or energy to concentrate on studies .On top of that there my friends, who had the same routine so the thought of changing that routine never came in my mind.

Right now i am pretty happy in my professional life(only 6 moths old) and have been lucky in terms of office atmosphere and like minded colleagues , but i miss my hostel friends and there freaking ideas(walking 2km for a bottle of beer at 2AM on a ghostly road). Life has become a bit sedate and predictable, all the more reminding me of the hostel days in which i never knew what i was going to do the next hour(leave alone the next day).They say you should choose friends very carefully , but i guess i had GOD'S blessing on that.At the end of those 4 years the most precious thing that i acquired were my friends (friends on whom i can count even in the toughest situations in life ).When i began my college life i was a boy who was not clever enough to read the basic situations in life but during the course of my graduation and incidents which took place during that phase(most of which was because of utter foolishness) i was transformed in to guy who knew at least how to keep himself away from unwanted troubles.


Every time i think about my hostel days a bright smile comes just naturally and whenever i have a reminder of the food or should i say horror(it was so tasty and delicious that it hardly went down my throat) my smile disappears. If i sit down to tell anybody what my daily routine in hostel was, i have think before saying anything because i practically did nothing. We use to pass the days gossiping in a room filled with smoke(of a certain" prasad" of LORD SHIVA), with burnt cigarettes covering the hole floor and surfing a computer which only had stuffs for entertainment(though i was supposed to be a computer engineer ) .Though i used to play cricket and football regularly at the beginning but slowly it became once in awhile (because of all those different types of smokes in my lungs) so settled down onto playing carom which allowed me the luxury of consuming joints at the same time. Then there were events like the hostel football tournament, where everybody started playing so called “POLITICS” to get there desired teams and my team managed to win it on the forth occasion(myself being the top scorer ,something i never had even dreamt of ) .

Time has changed now and i have to behave to like a corporate(idiotic and boring) but still whenever i get the opportunity i become the old guy of the hostel life and start exploring some freaking ideas.