World of Saps: Digital Marketing = Social Networking ?

In today's "WEB PACED" world the number of websites is growing by each second.From start-up businesses to established ones all are seeking the digital route to success .Previously it was Google alone on which depended the fortunes of the websites , but now a so called revolution of "Social Networking" has taken the web community by storm .Evey body wants to integrate there websites with social networking websites like twitter, facebook .And it has yielded results too.Not only does the integration of this social networking website helps to get your website reach a broader audience but it also helps a websites ranking considerably on Google, as the social media websites themselves are highly seo optimized.The concept of social networking has changed quite a lot. At the beginning it came as a tool through which you could communicate with your friends, families, make new friends , date people but now this websites are turned more into a marketing tool.Companies have replaced individuals in this websites are promoting there respective business . In today's world

digital marketing

is the backbone of a SME'S existence and success . Social networking websites are helping them to achieve there desired popularity considerably.But this doesn't mean that only by registering your business in a social networking website will start producing results for you.To successfully utilize this tool one has got to follow the main principle behind the social networking website that is to "connect" and "Socialize" which though are the old principles but being the main base of this websites one has to follow this rules to achieve success .

So question that arrives now " has Social Networking Websites been changed to Business Networking Websites " Well the answer is a big NO .Although it has grown in demand but still the company's//business's are doing what individuals do that is "Socializing" and in doing so they are perhaps helping there business grow.So ultimately its not the tool that has changed its only the humongous success of this social networking websites that have resulted it to be used a a marketing tool.

But still One has to admit the fact that in today's world Yes